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https://www.madebypony.com/blog/category/brand+strategy monthly 0.5 https://www.madebypony.com/blog/tag/marketing+strategy monthly 0.5 https://www.madebypony.com/blog/tag/pony+blog monthly 0.5 https://www.madebypony.com/blog/tag/branding monthly 0.5 https://www.madebypony.com/blog/tag/what+is+a+brand+strategist monthly 0.5 https://www.madebypony.com/blog/tag/brand+strategist monthly 0.5 https://www.madebypony.com/blog/tag/made+by+pony monthly 0.5 https://www.madebypony.com/blog/tag/brand+strategy monthly 0.5 https://www.madebypony.com/home-camino daily 1.0 2025-05-12 https://images.squarespace-cdn.com/content/v1/5d45c352e595130001ac606b/1588221434226-8NDB3WSG6ZJY4OSQ8QCE/Screen%2BShot%2B2020-04-26%2Bat%2B8.49.15%2BPM.jpg Home - nike Copywriting and strategy for global campaigns and essential products. see more → https://images.squarespace-cdn.com/content/v1/5d45c352e595130001ac606b/1588302402538-X6ND8SIV3FTXAJK2SGFT/monroe.png Home - néctar Brand identity, site design, and packaging for a new kind of sex brand. see more → https://images.squarespace-cdn.com/content/v1/5d45c352e595130001ac606b/1588302722034-D51VLZGNDIKX0S7TQLMO/skinare.png Home - koa Created the identity and branding including brand strategy, copy, logo, site, packaging and brand collateral for an exciting new skincare brand. see more → https://images.squarespace-cdn.com/content/v1/5d45c352e595130001ac606b/1588302707642-ISDL0Z3HIAIB0OEHK0D3/athleticwear.png Home - blk rbn Brand strategy and positioning, creative direction, brand book copy, mission statement, and social direction for a sport luxe clothing brand. see more → https://images.squarespace-cdn.com/content/v1/5d45c352e595130001ac606b/1588302737985-HLROU98NPT3PVA6P7TCH/bicycle.png Home - rapha Designed the brand voice for a Rapha’s new travel program and the first global membership program of its kind—the Rapha Cycling Club. see more → https://images.squarespace-cdn.com/content/v1/5d45c352e595130001ac606b/1588302776756-FE4S8KJGWRNFX6FPUSMN/adidas.png Home - adidas Directed and produced Adidas’ largest campaign to date for the launch of their most advanced running shoe - UltraBOOST 19 see more → https://images.squarespace-cdn.com/content/v1/5d45c352e595130001ac606b/1588303301838-0H10AET8WGOGII7OZCFT/jewelry.png Home - perry jewelry Helped craft the brand image, brand voice, positioning, site, and social content for a mens jewelry brand. see more → https://images.squarespace-cdn.com/content/v1/5d45c352e595130001ac606b/1588302937717-5BD25FCJF1C2G50UL3VH/boxing.png Home - shadowbox Pioneered the use of short loopable action moments to showcase the “feeling” of the Shadowbox class. Created and executed on creative guidelines to update overall brand visual identity and platform specific content types. see more → https://images.squarespace-cdn.com/content/v1/5d45c352e595130001ac606b/1588303291023-O2J0QWKZJF6O5HO7Q6W3/mj.png Home - jordan brand Redefined the visual style of Nike’s Jordan brand through photography, taking their Instagram following from one million to 14 million in 2.5 years. see more → https://images.squarespace-cdn.com/content/v1/5d45c352e595130001ac606b/1588303274313-Z1XWZOJRUSFZC45PK5EJ/france.png Home - air france Filmed and directed a collaboration between Air France and NYC-based athlete Nigel Sylvester to highlight the airline’s capacity to enable incredible life experiences. see more → https://images.squarespace-cdn.com/content/v1/5d45c352e595130001ac606b/1588302800729-RQM644O41RS34MI65YRV/beach.png Home - hyatt Produced the creative direction and visuals for Hyatt’s new launch of The Confidante Miami Beach hotel. see more → https://images.squarespace-cdn.com/content/v1/5d45c352e595130001ac606b/1588302922688-ILOAS1BEOX3ER2DIOPLG/party.png Home - private events Seamlessly integrating into a variety of private parties, events, and shows to tastefully capture the happenings. As discrete as it gets. see more → https://images.squarespace-cdn.com/content/v1/5d45c352e595130001ac606b/1588302955089-S100CM46XVKQC34L7KKX/beer.png Home - bud light Complete visual ownership for social and out of home visuals during the Super Bowl season. We created continuity between “traditional” media while creating visuals that felt authentic enough to go on social media. see more → https://images.squarespace-cdn.com/content/v1/5d45c352e595130001ac606b/1588303378744-JNYH6AOVEBALHVEAA9CA/Untitled-1.png Home - nano grafix Search Ads, conversion tracking, onsite SEO, off site SEO, and content generation for an advanced counterfeit security solution company. Results - still in progress https://images.squarespace-cdn.com/content/v1/5d45c352e595130001ac606b/1588224344426-PM4GB4DDDS0L36HIKBR8/s10_recovery_made_by_pony.jpg Home - s10 recovery Search and social ads for an ultra luxury recovery spa in Manhattan. Goal is to build awareness and drive spa package sales. Results - Still in progress https://images.squarespace-cdn.com/content/v1/5d45c352e595130001ac606b/1588303394452-YSKPSSNVRTJ12D78EZM8/jewelry.png Home - perry jewelry Search and social Ads to build brand awareness and collect customer data. Resulting in 43% increase in web traffic and 21% increase in email subscription signups. https://images.squarespace-cdn.com/content/v1/5d45c352e595130001ac606b/1588301972036-CQ3Y4S4CV6JGZUIRA9A2/phonebooth.png Home - illgander shop Web design, content creation, search and social ads, and email marketing for a unique iPhone wallpaper e-commerce business. 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